I had to sit back and think about this question after I had a discussion with some of my mastermind team members. When I started my business I some how left my dreams at the door. The excitement of making money from home consumed me and the more clients I got, the happier I was. The more money I made, the higher I climbed. But the dreams I had prior to starting the business was left at the door...outside the door. Don't get me wrong, I love what I do and how I do it but why I decided to break free and become financially independent was not important to me any more. I forgot about the bridge, the bridge to get where you want and leveraging my business to the next level of my dream. I hear a lot of people say that it is the "What" and the "How" that is important, but what about the WHY.
WHY did I Lucinda Cross originally go into business, what was I seeking? who did I want to become and what type of lifestyle did I want? Well after a conversation about "what is my burning desire and what heats my soul?" the answer was outside the door and as I opened the door I seen my dream sitting there dried up. Here is my burning desire...to be a talk show host or radio show host. I love to help women unlock their dreams and support them in finding their highest and greatest in themselves, not one by one, I want to use my big mouth and my big message to reach the masses. So I am going to ask you: What is your burning desire? What do you want to be when you grow up? and what door is your dream behind?
Passion and profits, lets bridge the gap for 2009. Something to think about.