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Unique Selling Point (USP)
In the various marketing seminars and information I have read on the subject each of us, apparently, needs to discover their own "Unique Selling Point " to make you stand out from the crowd.
The difficulty is when you are a newbie is to work out what actually that is!!!!
I am still on a voyage of discovery and am listening to advice of friends as to where they think my strengths lie.
One suggestion that was made to me was to do localization, "transcribing" US English into UK English for the European market so I am looking into this and have found it fascinating just how much of a difference there is between the two English languages!
What is your USP and how did you find it?
The difficulty is when you are a newbie is to work out what actually that is!!!!
I am still on a voyage of discovery and am listening to advice of friends as to where they think my strengths lie.
One suggestion that was made to me was to do localization, "transcribing" US English into UK English for the European market so I am looking into this and have found it fascinating just how much of a difference there is between the two English languages!
What is your USP and how did you find it?
Tags: Point, Selling, USP, Unique, localization
Views: 0
Replies to This Discussion
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Permalink Reply by Kathleen Sullivan on -
Hi Julie
This is not going to answer the USP question, but did you know that Canadians also write UK English?
Kathleen -
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Permalink Reply by Julie J Farrell on -
Actually, no I didn't (!)
I thought that given their proximity that they would also mostly use the US English too!
Thanks for the info! -
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