As a consumer, company profiles are an excellent way to research companies you are considering hiring or working with. As a company, company profiles give you a way to create a business-focused page that describes your products and services, identifies personnel, presents offers and promotions, and gives interested parties an easy way to contact you.



Here is a step-by-step process for creating your company profile on LinkedIn.



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Although it’s been around longer than Facebook or Twitter, LinkedIn tends to be eclipsed by the other social networking sites. Despite some of the recent changes that have likened it in ways to some of the social media giants, LinkedIn is really a different kind of animal that requires different techniques for using it effectively.



Most know that LinkedIn is a business-focused social networking site that essentially allows users to create a road map of their careers, outlining where… Continue

An elevator pitch can be a powerful tool for marketing your business, and once you have it created, you can use it over and over again in many different settings. Here are nine tips for making your elevator pitch a valuable tool in your marketing toolbox.

Read article: http://sbinformation.about.com/od/marketingsales/a/Tips-For-Writing-An-Elevator-Pitch.htm

An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner.



Here is a step-by-step process for creating an effective and powerful elevator pitch.



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As we approach the end of the calendar year, you may have started thinking about your goals, plans and priorities for 2011. Part of your planning may involve business development activities that you hope will increase your income over the long term. But what about right now? We still have just under two months left in 2010 … what if you could take some fast action and start the new year already ahead of the game?



The goal should be to figure out what you can do that requires just a… Continue

The idea of starting a business blog from scratch may be a bit intimidating, but it doesn't have to be an overwhelming experience, and the benefits of starting a business blog can make the process worthwhile. Here are 12 tips for getting started with a business blog and making it a success.

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Blogging has become a common way to market your business online, but there are still many small businesses that are hesitant to make the jump and start a business blog.



But starting a business blog doesn't have to be an intimidating or overwhelming experience. Once you get started, the benefits of a business blog can make the effort worthwhile.



Here are five of the biggest reasons you should start a blog for your business.



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There have been several laws enacted this year that have the potential to directly benefit small business owners. Some of the new laws have deadlines, and many have terms that are confusing to keep track of, so I thought a rundown on the what, where and why of the new legislation would be in order.



Here is an overview of the new laws, the benefits available, and most importantly, what you need to do to take advantage of them before they expire.



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Facebook Community Pages are not a new feature; they were rolled out as beta in April 2010. There was quite a bit of commentary about the confusion Community Pages caused around how they are created, who chooses which Community Pages you connect with, and what content they provide.



In essence, Community Pages are Facebook’s controlled version of Wikipedia, and right now much of the content on Community Pages comes from content Facebook licensed directly from… Continue

Emotions can play a prominent role in successful marketing, and one of the most effective ways to sell your products or services is by offering a solution to a problem, or a remedy to a recurring pain.



Do you target business owners who struggle with all things technology, or those who have had horrible experiences with other developers? What about clients who don’t have time to manage their own websites, or those who need step-by-step marketing help? In each of these cases, you can… Continue