As I was sitting in my recliner last night, trying my best to find that light-bulb moment or the next viral blog post, for some reason the petticoat came to mind. 

I know you’re thinking…what!? My sentiments exactly!…

No matter what field you're in, the life of your small business depends on written content to maintain a strong online presence and build your brand.  But you knew that already, didn't you?  Sure, you'd like to start a blog for your business, write an e-book, or maintain an active Facebook or Twitter feed, but you're already wearing so many hats--now you have to be a writer, too?  No, you don't.  Instead, consider hiring a…

Choosing an e-book topic that will sell well is a lot like choosing the best wave to ride. You want to find the one that is on its way up. Like most things, e-book topics follow trends. One month, the topic of dog training secrets will be all the rage. The next, its clean eating tips. 

If you want to be successful with your e-books, you need to stay on top of the rising trends. The idea is to find out what people are…

Internet users have short attention spans. If you want to get noticed, you have to do it quickly or else they will move on to another site within seconds. They need to be convinced that you have a solution to their problem, an answer to their question or a product for their need. To do that, you need to have an attention-grabbing headline.

A great headline stops people in their tracks as they are doing a search and click on the link that promises to give them what they need. There are…

Writing your college essay is one of the most important parts of your entire application. This can cause a lot of frustration for you, which is the last thing you want when you are working on something that can affect your future!

In writing your essay, you are not just writing a page full of words. You are sharing a part of yourself with people who will decide if you are a good fit for their school. This is not a time to slack off on your efforts. When you prepare to work on your…