I love how easily I can stay on top of my business using just my iPhone!

Do you have an iPhone yet?…

As a small business owner, it is easy to become frustrated and start to lose some of that initial business motivation you had in the beginning. The drive towards success can put a lot of pressure on you, wearing you down to the point where you want to throw in the towel.

Keeping up your business motivation is important for keeping on your…

When I was working with a client the other day, they mentioned to me that they feel that all business owners should have a Virtual Assistant.  He said "I can't believe that other business associates of mine do not have a VA."…

This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there is a heck of a lot more to go with this, but this should help you create the foundation.

Social/Digital Media Assessment

The first step will be to become more familiar with the strengths and weaknesses of your existing digital communication process. This will help define how to move forward with each existing process and which we develop…

The Vision

To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source.  The goal will be to create and curate the most relevant content in our industry and to use it to engage in quality discussions with stakeholders. This approach will allow you to develop owned media channelsthat can be modified on a campaign-by-campaign basis.

The…

Because, it works!

When I started my article marketing and ghostwriting business in 2006, I was at a loss as to what types of marketing to invest and participate in.

With absolutely no money, (you know how it is when you are just getting started), I decided to learn everything I could about article marketing. I mean, I loved to write, so why not put this skill set to use as…

I am here for the sole purpose of helping you become your own boss.

Wheter you want to provide a service or product, I have information for you.

The information provided is FREE and links are provided.

So what's it in it for me?  Well, I do provide services including creating websites  with the company I use, Wix.com.  Why don't I use any other FREE website creators?      

1. Wix.com has an extensive selection of professional website templates.     

2.…

Marketing a business, no matter if it’s new or has been kicking around for years, takes a fair amount of creativity. It takes a lot more than just designing a website in a day and submitting it to as many spam directories as you can find. If you want to increase your traffic and find people who are genuinely interested in the product or service you are offering, then…

When you are using article marketing for your business, it is easy to become frustrated quickly. You may not be reaching goals you had set and that can leave you feeling disappointed with your plan. That doesn’t mean you should wave the white flag and give in! In order to cross the line from failure to success in article marketing, you need to have a…

Businesses are starting to see the benefits of using article marketing as a means of promoting their products and services. It is one of the most effective tools in driving traffic to your website. Many people see article marketing as a tool just for affiliate…

So many home-based online businesses end in frustration and failure. Before giving their business a chance to flourish, would-be entrepreneurs throw their hands up in defeat and wave the white flag.

The key to staying the course and watching your ideas bloom into success stories is to stay focused and motivated. When you start to feel overwhelmed, here are a few helpful ways to boost your motivation and keep focused on the light at the end of the tunnel.

Set…

Stop thinking about your next marketing move right now and start thinking about your brand. Branding is different than marketing; it’s more cerebral, detailed and consistent. Brand tenants range from logos, to fonts to corporate colors and when done properly, rarely change. The brand assets move as a group and swim inside of marketing campaigns, buoying the message and reeling-in the opportunity.

Without a strong brand, your marketing efforts will be less effective,…

Yelp is a great marketing tool for small business. It combines social media, mobile marketing and local business reviews; which is pretty much all you need in your arsenal to market your small business (besides a website of course). Sure Facebook and Twitter are great, there are advantages to every marketing tactic and strategy. But Yelp provides a more real, personal and local connection that other websites just can't quite duplicate.

Yelp is a local review site where consumers…

If you don't Believe in yourself how do you expect other's to? Why would they want to hire you? Do you know? Do you have a good, solid 60 second commercial you can rattle off about your VA business and how you can be an Asset for them? Change your mindset of Failure, it will take Faith and Risk.

The…

Why I Know this Works

My husband works at an advertising agency and so this post comes from experience. I'd like to give the community a few ideas to help generate some new clients, on retainer and advertising agencies are a great way to do that. The reason agencies make great clients is they appreciate value. As a service provider themselves they know firsthand…

It's been reported and confirmed that Google is developing a service that will compete with Groupon. The story started to break last week as Mashable as well as the Wall Street Journal delivered the scoop. This comes after Andrew Mason turned down the $6 billion offer Google made to buy Groupon. 

Now I've been a bit of a Groupon fanboy lately, blogging about the…

Today's Tip: Write To Create Linkbait

Linkbait is pretty much exactly what it sounds like; bait to lure in links from other websites.Linkbait comes in many forms too. From the "How to" series to the "7 Mistakes" kind of headlines that people just can't stop themselves from clicking on. Quite a few bloggers use linkbait to generate interest in their posts. Many times the post…

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