I bumped into a friend of mine online the other day, his name is Luca Panzarella. Luca is sharp as hell and has been on his own since 2006. He's a UX Designer by trade but has started (and successfully sold) several companies. He really is a cool dude. 

Anyway, we were talking about some of his recent projects. He's been spending a lot of time building mobile apps, which is no surprise because mobile is all about…

Continue

Yelp is a great marketing tool for small business. It combines social media, mobile marketing and local business reviews; which is pretty much all you need in your arsenal to market your small business (besides a website of course). Sure Facebook and Twitter are great, there are advantages to every marketing tactic and strategy. But Yelp provides a more real, personal and local connection that other websites just can't quite duplicate.

Yelp is a local review site where consumers…

Continue

It's been well documented that an F-bomb went out on the corporate Chrysler account. The account was ran by an agency called New Media Strategies and the guy handling the account was …

Continue

The Facebook Season of Opportunity.

Facebook marketing using the "deals" check-in service provides a perfect opportunity for retailers to gather fans, data and intelligence from customers. With so many people hitting the mall during the holiday shopping season, the time is now to get started and create the initial push of social media marketing at the retail, brick & mortar level.



That being said, retailers will need to do their part. Simply placing a sticker… Continue

Ah yes, another exploitable channel for the consultant to explore, social media. Seems like Social Media Consultants are popping up everywhere these days too. The formula seems to work like this. Gain a basic understanding of social media or at least enough to be smarter than your clients, obtain a few hundred if not thousand followers on Twitter and a another few hundred fans on…

Continue

Continue

American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service… Continue

Have you ever wondered why some businesses seem to thrive with their Social Media Marketing efforts while others don't? You notice their powerful presence on Twitter and Facebook, with their engaged followers and fans. And, while you may be struggling to achieve any decent results, you have to wonder...

Are some businesses just plain lucky or is there a "method to their madness" with their Social Media Marketing efforts?



It's no secret that some businesses have been able to… Continue

It has been rumored that Google is going to acquire twitter today.
Pretty cool and makes a lot of sense.

I'd like to start a conversation here about why that move might make sense for Google.
Here is the link to the blog I read it on, not sure if they were the first to break it or not.

http://www.therawfeed.com/2009/04/google-to-announce-twitter-acquisition.html

This really was interesting. I came into it kinda late but I got caught up in it quick. This race ended up becoming a great example of the urgency a killer social media application like Twitter can create. Twitter is so darn easy to use too. I mean it really is. You can only type 140 characters or less at a time so the sentences are short and come in bursts.



Anyway, here is a great link a summary of the race in an interactive graph… Continue

Your company needs a social network and now. As a social network consultant I am asked the question of why quite often. However, I am starting to notice the why question is showing up less often, instead, it is being replaced with… Continue

I am incredibly passionate about life, my family and my work. I have been working in the digital space for almost 10 years now. I began my digital career in sales, selling incredibly complex e-commerce software. I was consistently recognized as the top producer as I exceeded quota month after month and quarter after quarter. I was fortunate to work with some of the finest Internet retailers in the world; brands like Travelocity, TicketsNow, Abercrombie & Fitch and SkinStore.com to name a… Continue