One of the most well-known methods of online promotion used by business owners is pay-per-click advertising. Unfortunately, PPC is also one of the most costly tools when it comes to marketing your business and products.

Pay-per-click is geared towards bringing visitors to your website. You place a bid on your chosen keywords and when someone enters those keywords into a search engine, your advertisements will pop up. If the user clicks on your ad, you pay for the click. But even if…