Have I mentioned Marcus Buckingham’s book “First, Break All the Rules ” ? I have? Good.

Marcus talks a lot about how we put ourselves through so much nonsense when we work. We assume, as my father told me in virtually the only bad advice he ever gave, that ‘work is work, not fun; stop looking for something…

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Does your business have a weblog? Remember the four fundamental consumer needs from my book?

1. Get it right
2. Get it out there
3. Give ‘em advice
4. Give ‘em a voice

Those last two, proactive advising (a form of education) and allowing your…

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Remember the last pair of shoes you bought, that painful ‘wearing them in’ phase? If they weren’t comfortable from day one, you were actually wearing in your feet, not the shoes.

Technology is the same way. The folks who design and build software seem to think it’s natural to study…

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The most important aspect of your business is what's happening between your ears right now. Continue

You're hearing it from every direction: you should be using video to promote your business. Despite the fact that nearly everyone has a video camera these days, it can still be overwhelming to sort out how to use this powerful tool to your advantage. The first step to reducing the overwhelm-tion (is too a word!) is to accept completion over perfection. Continue