Was poking around online today and found a pretty nifty WordPress plug-in called OptinSkin. It's basically a design plug-in that allows WordPress users to customize their opt-in email sign-up fields.
If you've ever tried collecting emails on your blog and have been bummed-out by the lack of customization features available then this plug-in will work well for you!
If you use WordPress then you know that a lot of… Continue
Added by Gabster Media on May 3, 2012 at 3:30am —
I bumped into a friend of mine online the other day, his name is Luca Panzarella. Luca is sharp as hell and has been on his own since 2006. He's a UX Designer by trade but has started (and successfully sold) several companies. He really is a cool dude.
Anyway, we were talking about some of his recent projects. He's been spending a lot of time building mobile apps, which is no surprise because mobile is all about… Continue
Added by Gabster Media on May 2, 2012 at 2:00pm —
This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there is a heck of a lot more to go with this, but this should help you create the foundation.
Social/Digital Media Assessment
The first step will be to become more familiar with the strengths and weaknesses of your existing digital communication process. This will help define how to move forward with each existing process and which we develop… Continue
Added by Gabster Media on May 2, 2012 at 5:30am —
To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use it to engage in quality discussions with stakeholders. This approach will allow you to develop owned media channelsthat can be modified on a campaign-by-campaign basis.
Added by Gabster Media on May 1, 2012 at 9:42am —
So it's 2012, a new year and a great time to consider creating a new revenue stream. You don't have to get rich. Just make an extra $200-1,000 a month. Wouldn't that be nice? Well it's totally possible! You just need to do some self-reflecting and come up with a list of 5 things that you can charge for. Once you have a list, we can talk about how to attract customers and generate income. But for now, let's look ideas you might be able to cash-in on. Could you… Continue
Added by Gabster Media on January 10, 2012 at 11:17pm —
Location Based Services or LBS platforms like Yelp, FourSquare, GoWalla and Facebook Places are all the rage with marketers these days. Between social media, mobile and local there is a lot of potential for savvy marketers to serve up incredibly precise and measurable marketing campaigns with a minimal amount of effort and budget. However, it is critical to develop an approach before you just jump in. Spread yourself too thin and you could find yourself…
Added by Gabster Media on November 18, 2011 at 6:36pm —
Groupon, Living Social and other daily deal websites have been known to drive offline traffic into local business of all kinds. From Yoga studios to Pizza shops, daily deals are a great way to get the word out about your business and create an influx of customers. But did you know that the benefits extend beyond that? Let's take a look at how these platforms can help your website rankings and increase social media following.
Added by Gabster Media on November 18, 2011 at 6:32pm —
Yelp is a great marketing tool for small business. It combines social media, mobile marketing and local business reviews; which is pretty much all you need in your arsenal to market your small business (besides a website of course). Sure Facebook and Twitter are great, there are advantages to every marketing tactic and strategy. But Yelp provides a more real, personal and local connection that other websites just can't quite duplicate.
Yelp is a local review site where consumers…
Added by Gabster Media on April 11, 2011 at 4:21pm —
It's been well documented that an F-bomb went out on the corporate Chrysler account. The account was ran by an agency called New Media Strategies and the guy handling the account was … Continue
Added by Gabster Media on March 18, 2011 at 1:00pm —
Anyone who pays attention to SEO techniques knows that getting high quality, “do follow,” and diverse backlinks is the key to search engine optimization. The challenge, of course, is where to find places to get powerful backlinks.
Most people build their link building strategies around blog and forum postings. This makes sense and is certainly part of our plans as well. However, it stands to reason that Google also knows that most marketers who are using SEO tactics to rank… Continue
Added by Gabster Media on March 4, 2011 at 4:00pm —
Simple Steps for Local Search Engine Optimization:
On-site Search Engine Optimization: The stuff you will do within your website.
1. Go to www.Google.com/Keywords and type in the name of your product or service. For example, if you are a plumber, type in “Plumber”. Google will then list all of the words (aka keywords) that people type in to find a service like yours. You might see common…
Added by Gabster Media on February 11, 2011 at 11:30am —
It's been reported and confirmed that Google is developing a service that will compete with Groupon. The story started to break last week as Mashable as well as the Wall Street Journal delivered the scoop. This comes after Andrew Mason turned down the $6 billion offer Google made to buy Groupon.
Now I've been a bit of a Groupon fanboy lately, blogging about the… Continue
Added by Gabster Media on January 21, 2011 at 10:30am —
Content is the new black - at least that is what @JuntaJoe and the team over at Junta42 are saying. I tend to agree, without content, your ability to share your ideas, brands, culture, methodology, capabilities or anything else are limited. Content is in many ways, the great equalizer. Content comes in many forms these days, from video to email, social media and blog posts, whitepapers and case studies, the options to create, curate and share content are bountiful.
Over at The Adcom… Continue
Added by Gabster Media on January 19, 2011 at 2:11pm —
So I was working on a large RFP ( Request for Proposal) last night and accidentally deleted it. After slapping my forehead against my desk for 15 minutes straight and cursing up a storm I decided to turn to Google and see if I could somehow miraculously recover the file. To my surprise I found a software program called Undelete
. Where was this when I deleted my term paper in… Continue
Added by Gabster Media on December 30, 2010 at 10:27am —
Mobile Commerce Requires a Mobile Wallet
PayPal is launching an aggressive campaign to become your digital wallet. In an article we picked up over on TNW
, PayPal is reportedly on track to process $700 million in mobile payments this year alone. On the company website, PayPal boasts over 87 million users and… Continue
Added by Gabster Media on December 8, 2010 at 2:48pm —
The Facebook Season of Opportunity.
Facebook marketing using the "deals" check-in service provides a perfect opportunity for retailers to gather fans, data and intelligence from customers. With so many people hitting the mall during the holiday shopping season, the time is now to get started and create the initial push of social media marketing at the retail, brick & mortar level.
That being said, retailers will need to do their part. Simply placing a sticker… Continue
Added by Gabster Media on November 18, 2010 at 10:43am —
Ah yes, another exploitable channel for the consultant to explore, social media. Seems like Social Media Consultants are popping up everywhere these days too. The formula seems to work like this. Gain a basic understanding of social media or at least enough to be smarter than your clients, obtain a few hundred if not thousand followers on Twitter and a another few hundred fans on… Continue
Added by Gabster Media on September 28, 2010 at 2:00pm —
Social Media and Television are like peanut butter and chocolate. They go hand in, a majority of people I know spend at least an hour or more each night in our living rooms with our laptops on our laps and our…
Added by Gabster Media on July 28, 2010 at 11:30pm —
If you own a small business and have been getting hammered on by sales guys who want to sell you every marketing program under the sun then I sincerely feel for you. You are probably getting thoroughly confused and it's just not fair. The reason it's not fair is because the sales guy pushing these products does not care about you - at all and simply wants to make a commission. What's worse is that they probably don't have any idea as to what it even is they are selling.… Continue
Added by Gabster Media on May 26, 2010 at 5:00pm —
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service… Continue
Added by Gabster Media on April 15, 2010 at 11:30am —