Was poking around online today and found a pretty nifty WordPress plug-in called OptinSkin. It's basically a design plug-in that allows WordPress users to customize their opt-in email sign-up fields. 

If you've ever tried collecting emails on your blog and have been bummed-out by the lack of customization features available then this plug-in will work well for you!

If you use WordPress then you know that a lot of…

I bumped into a friend of mine online the other day, his name is Luca Panzarella. Luca is sharp as hell and has been on his own since 2006. He's a UX Designer by trade but has started (and successfully sold) several companies. He really is a cool dude. 

Anyway, we were talking about some of his recent projects. He's been spending a lot of time building mobile apps, which is no surprise because mobile is all about…

This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there is a heck of a lot more to go with this, but this should help you create the foundation.

Social/Digital Media Assessment

The first step will be to become more familiar with the strengths and weaknesses of your existing digital communication process. This will help define how to move forward with each existing process and which we develop…

The Vision

To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source.  The goal will be to create and curate the most relevant content in our industry and to use it to engage in quality discussions with stakeholders. This approach will allow you to develop owned media channelsthat can be modified on a campaign-by-campaign basis.

The…

So it's 2012, a new year and a great time to consider creating a new revenue stream. You don't have to get rich. Just make an extra $200-1,000 a month. Wouldn't that be nice? Well it's totally possible! You just need to do some self-reflecting and come up with a list of 5 things that you can charge for. Once you have a list, we can talk about how to attract customers and generate income. But for now, let's look ideas you might be able to cash-in on. Could you…

Yelp is a great marketing tool for small business. It combines social media, mobile marketing and local business reviews; which is pretty much all you need in your arsenal to market your small business (besides a website of course). Sure Facebook and Twitter are great, there are advantages to every marketing tactic and strategy. But Yelp provides a more real, personal and local connection that other websites just can't quite duplicate.

Yelp is a local review site where consumers…

It's been well documented that an F-bomb went out on the corporate Chrysler account. The account was ran by an agency called New Media Strategies and the guy handling the account was …

Anyone who pays attention to SEO techniques knows that getting high quality, “do follow,” and diverse backlinks is the key to search engine optimization. The challenge, of course, is where to find places to get powerful backlinks.

Most people build their link building strategies around blog and forum postings. This makes sense and is certainly part of our plans as well. However, it stands to reason that Google also knows that most marketers who are using SEO tactics to rank…

Simple Steps for Local Search Engine Optimization:

On-site Search Engine Optimization: The stuff you will do within your website.

1. Go to www.Google.com/Keywords and type in the name of your product or service. For example, if you are a plumber, type in “Plumber”. Google will then list all of the words (aka keywords) that people type in to find a service like yours. You might see common…

It's been reported and confirmed that Google is developing a service that will compete with Groupon. The story started to break last week as Mashable as well as the Wall Street Journal delivered the scoop. This comes after Andrew Mason turned down the $6 billion offer Google made to buy Groupon. 

Now I've been a bit of a Groupon fanboy lately, blogging about the…

The Facebook Season of Opportunity.

Ah yes, another exploitable channel for the consultant to explore, social media. Seems like Social Media Consultants are popping up everywhere these days too. The formula seems to work like this. Gain a basic understanding of social media or at least enough to be smarter than your clients, obtain a few hundred if not thousand followers on Twitter and a another few hundred fans on…

My Experience