Although it’s been around longer than Facebook or Twitter, LinkedIn tends to be eclipsed by the other social networking sites. Despite some of the recent changes that have likened it in ways to some of the social media giants, LinkedIn is really a different kind of animal that requires different techniques for using it effectively.
Most know that LinkedIn is a business-focused social networking site that essentially allows users to create a road map of their careers, outlining where they were educated, positions they’ve held, and people they’ve worked with. Many of the features on the site allow interaction and networking on a individual level.
Some might not know that LinkedIn can also be an effective tool for promoting your business. Here is a list of ways you can use LinkedIn from a company perspective to promote your business and target potential clients.
Read article: http://blogs.sitepoint.com/2010/11/19/use-linkedin-promote-business/