Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication. This week we complete the process with three more tips to polish your email marketing appearance.

4. Include full contact details in your footer.

Publishing your company's full contact information allows your subscribers to trust in what you have to say. People are more open to content from credible sources and showing that you are a...

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