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Building Email Marketing Trust Through Appearance (Part One)
Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction.
Many email users consider commercial messages as spam partly because they look like spam. Marketing messages sent out with little attention to branding, layout, and design details will likely be considered spam and quickly ignored or deleted. To avoid portraying this image and to gain trust from your subscribers, you need to...
More here: http://bit.ly/ctYs3L
Many email users consider commercial messages as spam partly because they look like spam. Marketing messages sent out with little attention to branding, layout, and design details will likely be considered spam and quickly ignored or deleted. To avoid portraying this image and to gain trust from your subscribers, you need to...
More here: http://bit.ly/ctYs3L
Comment
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Comment by Jeannine Clontz on February 1, 2010 at 5:06pm
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Thanks, Sue - I know we have similar business styles, so I'm glad you enjoyed the information. ;)
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Comment by Sue L Canfield on February 1, 2010 at 3:12pm -
Good tips Jeannine. It's important to build relationships with people so they trust you when you do send them email marketing messages. It's important that the receiver of such messages is expecting them and that they are relevant to the receiver.
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