by Tiffany Stehlik

Efficient use of the Internet cuts company costs and boosts sales and profits. So using the right web marketing techniques and approach to internet communication is not negotiable.

The Business Driver’s License to the Information Superhighway is an assessment based training course. The course is broken into three modules that are tested online after the course. Delegates also obtain an attendance certificate for each module. Each module is one day from 8am-3pm and the entire course is three days.

Leila Moonda of the BEE Institute clarifies the skills development benefits: “Companies that register black staff as delegates of the Internet Driver’s License will be able to claim the expense as part of their BEE Skills Development spend. Further, the training is assessment based; Conversion issues successful delegates with a certificate, so the training is not subjected to the 15% cap on uncertified training.”

Why the business driver’s license for the Information Superhighway?

The driving force behind Internet training is the necessity for increased global competitiveness in South Africa. Your business needs to take the first step towards a digital strategy. The purpose of this training course is to enable South African businesses to compete on the Internet successfully, both locally and globally. Our objective is to teach your business (Large and Small) how to create successful internet communications strategies. This will empower you to leverage business opportunities in areas such as online marketing, software-as-a-service and cloud computing and provide a useful, practical understanding of these aspects.

There are three sections to the course and it is advised to take all three, even if you are an expert. Take a look at the course content below:

Day 1 – Learner’s license for the Information Superhighway

1. History of the internet, why is there an internet, understanding the business behind Twitter, Facebook, Google, YouTube and others – where do you fit in and how can they help you
2. Internet and business – how much business is done on the internet
3. Every day – How to research and obtain accurate information from the internet, protecting your children from content on the internet
4. How all the different types of businesses are growing profits and saving money by utilising the internet – services, retail, financial, raw material producers, manufacturing, real estate, IT, transportation and utilities

Day 2 – Business driver’s license for the Information Superhighway

1. Internet media types, their uses and how they work along with case studies.
2. Introduction to web analytics
3. Rich media, Banner advertising, Online advertising,
4. Search Engine Optimisation, Search Engine Marketing, Affiliate Marketing, Reputation management
5. Social Media, Converstational Marketing, User Generated Content, Blogging

Day 3 – Advanced business driver’s license for the Information Superhighway – Developing an Internet Strategy

1. How to develop and Internet strategy illustrated with case studies – getting real-world value from your Internet strategy.
2. Content management, Workflow approval, Digital asset management, Online process automation strategies
3. Analytics tools, Conversion optimisation, Extracting meaningful information from your analytics tool, Incorporating your analytics into your strategy, acting on information
4. On Demand Computing, SaaS, Cloud Computing strategies, Email marketing, Electronic Customer Relationship
5. Security strategies: Web Security, Legal and PCI compliance, Pen testing, Static code vulnerability analysis

“The driving idea behind Internet training is to increase global competitiveness in South Africa,” says Leck. Leck’s experience stretches from search marketing to software. He has extensive knowledge of online strategy having worked for Fortune 500 clients, in New York at LiveTechnology for five years, as well as at Dimension Data, he has a proven track record as an online business management consultant. Conversion Online Business teaches you how to optimise your company’s Internet marketing to ensure you get maximum global publicity.

Guest speakers are Clicks2Cusomers (Clients: Walmart, Kalahari, Kulula), Cytrus (ADT, Europcar, Protea Hotels) and ClickThinking (Johnson & Johnson, &Beyond); world class training from seasoned professionals. Together we add long term value to your team from years of international experience.

To register for the course, which can be added to the company’s skills development tally, visit:http://www.conversion.co.za/internet_strategy_training.html or phone 084 232 2002.
The course will run in Cape Town from the 26th-28th of October and Johannesburg 9th-11th of November.