Emotions can play a prominent role in successful marketing, and one of the most effective ways to sell your products or services is by offering a solution to a problem, or a remedy to a recurring pain.
Do you target business owners who struggle with all things technology, or those who have had horrible experiences with other developers? What about clients who don’t have time to manage their own websites, or those who need step-by-step marketing help? In each of these cases, you can align yourself with your ideal clients by identifying what their pain point is and how you are perfectly situated to make the pain go away. Here are a few ways to do this.
Read article: http://blogs.sitepoint.com/2010/10/20/market-to-pain-points/