There is so much to share from the free marketing seminar I went to yesterday - here is the next instalment!


2. Marketing does not need to be expensive!

We all know that lower we can keep our marketing costs - the quicker we can be in profit!

Don't SELL your product - COMMUNICATE the benefits of your product in a way that your customer understands.

Run low costs tests - If you have a favourite free advertising website/paper try putting in ads using different words, or maybe rearrange the order of the heading. Find out what works before paying for more expensive advertising.

When you get customers ask them where they saw your advert, how did they hear about you and build on that aspect.

Be genuinely enthusiastic about your product.

Don't be afraid about getting things wrong. Marketing is not an exact science. Somethings will work better than others. Be persistent!

That's it for today - more tomorrow!

p.s. I was very amiss yesterday and omitted the name of the Marketing Coach! He is Rob Burns and his website is: www.growingdevonbusiness.co.uk