Social Media and Television are like peanut butter and chocolate. They go hand in, a majority of people I know spend at least an hour or more each night in our living rooms with our laptops on our laps and our favorite television show on.

In fact, according to the most recent Three Screen report from Nielsen, Americans generally now spend roughly 35 percent more time using social media and TV at the same time than a year prior. That's a ton of growth.

Does that mean that an integration between television advertising and social media is likely? I'd say it's fate. Imagine real-time contests, coupon's, customer service between brands that traditionally used a one way broadcast model catered to the masses actually communicating and engaging one-on-one with customers.

Think of the conversion rates of that. Think of the ability to test. Think of the conversion possibilities. What are the reasons why it would not work. Not enough users using social media, unlikely. In fact, my rebuttal to that is that many of these brands are already on social media platforms like Facebook and Twitter. Not enough targeting. Nonsense, television advertisements are consumed solely in homes. Think of the opportunities in airports, hotel rooms, cafes where wi-fi is enabled etc...

I'm honestly excited to see which brands jump in with this. I suspect it will be Disney. Especially with a recent acquisition of one of the world's largest and most potent social gaming software companies.

In terms of enabling it, from a technology standpoint and then measuring it and providing analytics...let's just say that whatever company comes up with that will be in FastCompany and Inc. magazine in no time.