I wanted to share a couple resources with you that will help you to
create more powerful and effective marketing messages.

Resource #1:

MSN.com

You might think I'm crazy about the first one, but this has been
incredibly effective for me. My marketing mentor, Adam Urbanski of
TheMarketingMentors.com taught me this last year.

MSN.com is one of the best resources for creating compelling
headlines that you can use in your emails, ezines, online/offline
copywriting, etc.

MSN.com, as well as other similar web based news sites, pay for
some of the best copywriting that money can buy. Their headline
titles are tried and true examples of what WORKS.

By simply reading headlines and borrowing the "style" and "verbiage"
you can create compelling and effective headlines for your
business...no matter what you do.

Here's an example that I took from today's MSN.com homepage:

"Can bad credit wreck your relationship?"

With a couple tweaks, I can turn this into a compelling headline
for a virtual assistant:

"Can being a 'Jack of all trades' wreck your relationship?"
5 ways that outsourcing can free up more time and add spice to
your relationship.

I literally came up with that on the spot...and I'm not a VA. You
could have a fun and informative article or product about how
freeing up time for the things that count will add spice to your
love life. This isn't a stretch either. Think of what you could
do with your time if you weren't trying to wear every hat in your
business.

Resource #2:

AdAge.com

This in an incredible site dedicated to keeping advertisers up to
date on trends and patterns that can have a huge impact on your
business. Browse around and start reading some of the articles.
You will get some amazing, and very timely, ideas from this site to
help give you a competitive advantage regardless of the business
you are in or the current economic climate.

I hope these help. I LOVE marketing, but I realize that I'm a bit
of an odd egg on that subject so I like to find resources that I
have found to be effective and share them with you so that you
don't have to spend your valuable time doing all of the legwork.

After all, you'd probably rank marketing research up there with a
dentist visit on the "fun scale" ;-)

Cheers and Success

Tom