A focus group involves having potential purchasers come together to experience something. Each member of the group then shares their opinions, criticisms and other feedback about the experience by answering the same set of questions posed by an interviewer.

A focus group can be an effective way for small businesses to conduct market research. For example, a focus group can involve having a set of potential clients walk through one of your email marketing campaigns, and then answer questions about their experience in order to help you learn about the effectiveness and potential problems with the campaign before you implement it.

To read full article, copy and paste this link (or right-click and open
in new window): http://bit.ly/baJWgf