Tom Buford's Page

I wanted to share a couple resources with you that will help you to create more powerful and effective marketing messages. Resource #1: MSN.com You might think I'm crazy about the first one, but this has been incredibly effective for me. My marketing mentor, Adam Urbanski of TheMarketingMentors.com taught me this last year. MSN.com is one of the best resources for creating compelling headlines that you can use in your emails, ezines, online/offline copywriting, etc. MSN.com, as well… Continue

Business success relies on being creative and flexible. Even comparing coaching and consulting fees to an ice cream parlor can increase you income if you know what to look for. Business and marketing tips come in all flavors so pull up a stool and let me show you what fee-setting and ice cream parlors have in common. Ever walk into an ice cream parlor and want a single scoop of your favorite flavor? Imagine you walk in and all they have to offer are triple scoops? They even have your favorite f… Continue

If you're a business owner and put one ounce of stock into the law of attraction or other similar principles, then I have a very important question to ask you. How can you continue to hate the very thing that is the lifeblood of a successful business? Marketing. I have many colleagues and clients who absolutely hate to be marketed to. They hate it so much that they resist and sometimes even refuse to market their own businesses. If you can relate at all to this then I want to share 3 great reas… Continue

I used to be a news junkie but after years of hearing nothing but bad news I became pretty jaded to it all. However, it is pretty tough to ignore headlines about the economy and the upcoming election. The problem is that business owners who are doing fine are afraid to invest in their businesses and move forward as they should. I poked my nose into MSN.com a few days ago and it prompted me to share my thoughts with you. There were two headlines that stuck out and they were right next to each… Continue

The other day I shared 3 tips to charge what you deserve. A couple of them seemed to really resonate so I wanted to take a minute and expand on #1; focusing on value. It’s one thing to just be told to focus on value, but it is much more powerful when you take time to actually write out what you bring to the table. So, let’s take it one step further and create a “value inventory.” Value Inventory People usually have much more to offer than they credit themselves for. This is a great tim… Continue